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Case Study

Content Strategy, Web Design and Development for TrueVine Corfield

BRIEF

To develop a website to market their Australian real estate projects. Content of website to appeal to target audience of the Australian homeowners as well as Overseas Investors. User experience and user interface design to be optimised as well.

STRATEGY

M Connect’s team of web developers helped to bring TrueVine Corfield’s website to life. Pages are regularly optimised with relevant keywords and in-depth content are consistently published and updated in accordance to meeting SEO metrics. Website content are also disseminated periodically on their social media channels. Housing packages listed on the website were curated based on market research which gave insight on homebuyers’ and investors’ preferences on property purchases. Content is also enriched with relevant news, trends and sustainability movements related to real estate in Australia.

RESULTS

Overall website traffic has seen a steady increment with healthy maintenance levels. Conversion rates have also increased since the setup of their website.

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