M Connect initiated a discovery session with TrueVine Global to first define their development, identify the core values that align to their properties’ eco-smart living environment and their target market and audience. We delved much deeper into brand attributes, customer profiles and devised strategic scaffolds to lay the foundation works for the pre-launch of their development projects.
We conceptualised from scratch the brand identity for TrueVine Global’s projects. Names of each project were meaningfully crafted based on market research on attributes of the acquired plots of lands. Creative assets such as brand logos, marketing collaterals, videos and brochures were designed with the intent to build a strong visual identity and communicate the unique value proposition of each project. TrueVine Corfield and BLOSSOMS by TrueVine were conceived; the project names ensured clarity to TrueVine Global’s brand architecture and allows flexibility for future project extensions.
We also developed and grew the digital presence of TrueVine Global’s development projects to a sizeable following through the creation of their respective websites and social media platforms. Executed in two official brand languages (English and Simplified/Traditional Chinese), content management on these marketing channels governed the coherence between TrueVine Global’s corporate and brand communications. Campaigns were also customised and optimised for TrueVine Global’s desired market and consumer segments. Notably, project offerings cater to the preferences and needs of prospective homeowners or real estate investors.
To entrench regional presence overseas, marketing outreach efforts were expedited through M Connect’s network of agency partners in countries such as Singapore, Malaysia, Indonesia, China, and Taiwan.
In efforts to align TrueVine Global’s vision into reality, we coordinated strategic partnerships with various industry stakeholders; this ensures the completed projects adhere to stringent standards of sustainability and quality and reinforces TrueVine Global’s commitment towards eco-smart living.