Co-branding strategic marketing and advertising for Bern Sovereign
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BRIEF
To generate leads from their promotional campaigns and to increase sales.
STRATEGY
M Connect worked with Bern Sovereign on a co-branding strategic marketing and advertising partnership. Bern as a bespoke shoe brand was befitting of @MConnectCommunity's value offering – a community up to date with the latest lifestyle, wellness and investment trends. Tapping on the establishment of @MConnectCommunity, we ran promotional ad campaigns on Bern’s Facebook and Instagram Accounts. These were executed with the intent of strengthening both M Connect’s and Bern’s brand awareness, brand engagement and brand credibility.
RESULTS
Bern’s sales growth increased by 10% in 1 month and our campaigns successfully generated more than 100 new leads, increasing their brand awareness in the bespoke shoes market.